With her slogan “Wearable Art, Limited Edition, Uniquely Singapore”, SuLin Serio has garnered a loyal clientele since the company’s establishment in Singapore (Tanglin Mall,1994) and launch in London (2004). Regulars visit the showroom often in order to be the firsts to choose from her latest range and get personal styling assistance from trained staff.
To enhance the uniqueness and value of the brand, most of SuLin Serio designs are one-offs. SuLin accepts appointments with select VIPs to customize the redesigning of priceless heirloom jade, pearls and gems. She also caters to bespoke requests for bridal and gala dinners.